AARPSmallBiz.com
Built by The Hartford Financial Services Group to market small business products to AARP's over 35 million members, AARPSmallBiz.com featured articles, interactive features, and special promotional deals.

I authored short updates and informational pieces, in addition to writing a biweekly e-mail newsletter that highlighted new features and encouraged members to apply for a free insurance quote. Using my weekly schedule of content, interactive programs and promotional events were put into practice. I also fashioned online polls and moderated the client's discussion forums, both providing insightful information to the client's marketing department.

Read more >>

AT&T Worldnet
As a leading Internet service provider, AT&T Worldnet Service has received wide recognition for its member benefits. As a special feature, ATT.net offered monthly chat events with featured celebrities.

The client approached me to coordinate selected chats, serving as moderator, online greeter, or the guest's primary point of contact. The popularity and frequency of these events improved AT&T Worldnet's retention rate, maintaining subscribers for longer periods of time.

Read more >>

BiznessBriefs.com
BiznessBriefs.com was a promotional website that marketed subscriptions to Bizness Briefs, a quarterly newsletter targeted at busy executives. Delivered to paid subscribers, this printed publication offered Cliffs Notes-like summaries from popular business books.

The client asked me to provide promotional copy for this virtual brochure, additionally highlighting the periodical's branded "Z" icon in all website content.

Read more >>

CalvaryMemorial.com
With a progressive stance for using technology in their ministry activities, Calvary Memorial Church sought to redevelop their existing website, focusing on moving their content into a more user-friendly categorization.

After many strategic meetings, I contributed an organizational outline that separated information into five primary content areas. I also created guidelines and a growth plan for the client's discussion forums, a unique feature among church websites. Promotional emphasis was added to a forum moderated by the senior pastor.

Read more >>

ChefTalk.com
Built as a community-driven destination for both professional chefs and food enthusiasts, ChefTalk.com needed events and promotions to gain revenue opportunities from their growing list of 2,000 members.

Celebrity authors were featured in live chat events that attracted a global audience and sponsorships. To prompt transactions in the online store, I produced e-mail newsletter content that intertwined cooking information, highlighted articles, and featured discussions with a soft-sell commerce approach.

Read more >>

David-Talbot.com
To advertise his website, independent mortgage broker David Talbot mailed a promotional postcard to his existing client base.

Working with a graphic designer, I wrote copy that encouraged participation in a contest for free movie tickets via David-Talbot.com. The campaign utilized a short list of rhyming words, highlighted to catch the reader's attention.

Read more >>

eCorSolutions.com
By providing tools to assist medical patients in the management of chronic diseases, eCorSolutions.com created a lifeline of medical advice with an emphasis on preventive maintenance.

To build the interactive section of the website, I created contests that prompted participants to share their situational knowledge. I also authored a weekly e-mail newsletter that incorporated patient questions and medical recommendations. An analysis of navigation, organization, and interface was provided as well.

Read more >>

Joomp.com
Branded by the merger of the words "Jump" and "Hoop," Joomp.com sells a product line of recreational, trampoline-based sports products.

Capitalizing on previously established promotion and search engine indexing of the parent company, I worked to position Joomp.com as "A WaterGeek.com Company." In-depth marketing copy was also written for each item, emphasizing a thrilling and extreme sports experience.

Read more >>

Kidology.org
The non-profit organization behind Kidology.org, a Web resource for adults who work with kids in a religious environment, wanted to expand and upgrade their Internet operations.

I coordinated an overhaul of the client's Web infrastructure and marketing focus. This involved consultation to increase upsell opportunities for the membership-driven business. As a membership upgrade feature, I introduced discussion forums. This resulted in above normal growth of participation rates, supporting a faster return on investment than traditionally seen in other online communities.

Read more >>

MachineTools.com
Launched as a marketplace for the metalworking industry, MachineTools.com wanted to integrate an online directory of industrial products with content and interactive elements.

I authored four weekly e-mail newsletters featuring original content and news from industry sources. I also moderated the client's discussion forums, facilitating conversation around industry issues and prompting follow-up. On behalf of the client, I attended various industry trade shows to recruit experts to join the community and answer questions.

Read more >>

MercuryInteractive.com
As the leader in IT testing and performance products, Mercury Interactive maintained a large support network for their clientele. These mechanisms included an online discussion area and Knowledge Base for customers to ask questions and contribute their solutions.

I performed encouraged new users to submit questions and researched solutions for unanswered forum posts. The client contained support costs through self-service, gained stronger customer loyalty, and experienced a higher level of customer satisfaction.

Read more >>

mySAP.com
SAP AG, a German software firm, produces applications that integrate functions such as distribution, accounting, and human resources into a single product. To help promote the use of their mySAP.com applications, the client annually hosts a global conference called Sapphire.

During this conference, I moderated selected chats with guest experts simultaneously located in North America and Europe. Since these live events were held during European business hours, facilitation from the United States was handled during pre-dawn time periods.

Read more >>

OurHouse.com
Combining the buying power of over 5,000 Ace Hardware stores with an online home improvement destination, OurHouse.com sold hardware, decorating supplies, and services.

To provide answers to home improvement questions in the client's discussion forum-based advice section, I managed several volunteers and celebrity spokespersons. This included Lou Manfredini, known as "Mr. Fix-It", weekly contributor to NBC's The Today Show. Visitor questions were funneled to these experts in order to provide solutions to the 300-400 new posts received each week.

Read more >>

PhantomRanch.org
As a year-round camping and retreat facility, Phantom Ranch sought to communicate with campers, alumni, and supporters through the Internet.

Consultation was provided regarding the structure and organization of their website project. The creation of a yearly schedule for coordinating marketing and promotional efforts was also implemented. I provided written content including news updates, facility information, recruiting materials, and e-mail newsletters. Interactive elements were introduced with the addition of message boards that allowed campers to communicate with each other.

Read more >>

SurveyorCentral.com
Mapping out a vast array of land surveying resources was the goal of SurveyorCentral.com, a portal that combined industry information, product sales, and discussion about career issues.

This client contracted me to launch and populate their discussion forums. I implemented numerous marketing initiatives that offered rewards for community participation. To provide authoritative answers to user questions, I recruited industry experts to post responses for a wide range of topics, including surveying trends, technical issues, and training programs.

Read more >>

TrailResources.com
The call to outdoor adventure prompted the creation of TrailResources.com, a comprehensive source for recreational biking, hiking, and outdoor products.

Working within layout guidelines established by a graphics designer, I crafted site copy to reflect the personalized business approach that the founders wanted to portray. In addition, I provided marketing strategy and materials for multiple media promotions. This client also requested help in finding a turnkey e-commerce solution that fit their budget.

Read more >>

WaterGeek.com
Featuring water sports products, services, and advice, WaterGeek.com is an online marketplace highlighted by free shipping and unparalleled customer service.

This project required product descriptions to be written for their entire inventory. I also wrote marketing-driven pages throughout the website, and crafted promotional taglines, guidelines for e-mail communications, and magazine ad copy. In addition, I helped the client organize their website for optimal user experience. This strategy work extended into creating a focus for WaterGeek.com's frequent e-mail newsletters, with an emphasis placed on content selection and format.

Read more >>