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Without a plan of action, the greatest ideas
fail. I'd like to help you come up with innovative strategies
that surpass your goals. Maybe you need help organizing your
website so that it "makes sense." Perhaps your challenges
include launching new products or reaching unique audiences.
With over eight years experience in both direct marketing
and online promotion, my expertise will help your organization
develop a blueprint for success. Feel free to explore a selection
of my strategy projects below. Read how I helped others and
discover how I can be of assistance to you. After that, let's
talk! |
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Kidology.org
The non-profit organization behind
Kidology.org, a Web resource for adults who work with
kids in a religious environment, wanted to expand
and upgrade their Internet operations.
I coordinated an overhaul of the
client's Web infrastructure and marketing focus. This
involved consultation to increase upsell opportunities
for the membership-driven business. I also shifted
the e-mail newsletter's editorial focus to emphasize
subscription-oriented content.
Read more
>>
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eCorSolutions.com
By providing tools to assist medical
patients in the management of chronic diseases, eCorSolutions.com
created a lifeline of medical advice with an emphasis
on preventive maintenance.
I provided recommendations for
user experience improvements. This involved an analysis
of navigation, organization, and interface. These
observations were used to refine the website design.
Read
more >>
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AARPSmallBiz.com
Built by The Hartford Financial
Services Group to market small business products to
AARP's over 35 million members, AARPSmallBiz.com featured
articles, interactive tools, and special promotional
deals.
I developed a weekly schedule
of content, interactive programs, and sales opportunities.
In addition, I fashioned online polls that benefited
small business owners and provided insightful information
to the client's marketing department.
Read more
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CalvaryMemorial.com
With a progressive stance for using
technology in their ministry activities, Calvary Memorial
Church sought to redevelop their existing website,
focusing on moving their content into a more user-friendly
categorization.
After many strategic meetings,
I contributed an organizational outline that separated
information into five primary content areas, while
allowing for additional shortcuts to popular features
such as video media and discussion forums.
Read
more >>
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TrailResources.com
The call to outdoor adventure prompted
the creation of TrailResources.com, a comprehensive
source for recreational biking, hiking, and outdoor
products.
This client requested help in
finding a turnkey e-commerce solution that fit their
budget. They also required direction for their marketing
approach and website usability.
Read
more >>
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WaterGeek.com
Featuring water sports products,
services, and advice, WaterGeek.com is an online marketplace
highlighted by free shipping and unparalleled customer
service.
I helped this client organize
their information for optimal user experience. I also
developed a Terms of Service and Privacy Policy. This
strategy work extended into creating a focus for WaterGeek.com's
frequent e-mail newsletters, with an emphasis placed
on content selection and format.
Read more
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Joomp.com
Branded by the merger of the words
"Jump" and "Hoop," Joomp.com sells a product line
of recreational, trampoline-based sports products.
Capitalizing on previously established
promotion and search engine indexing of the parent
company, I worked to position Joomp.com as "A WaterGeek.com
Company." I also collaborated to implement various
website standards and policies.
Read more >>
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PhantomRanch.org
As a year-round camping and retreat
facility, Phantom Ranch sought to communicate with
campers, alumni, and supporters through the Internet.
I consulted with the client regarding
the structure and organization of their website project.
The creation of a yearly schedule for coordinating
marketing and promotional efforts was also required.
In addition, I implemented policies to comply with
federal privacy law revisions.
Read more
>>
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