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  A picture worth a thousand words still requires words to explain. No matter the medium, good writing conveys the message. That's where I come in. With over seven years of experience creating online and print marketing content, my skills will help you motivate others to take action.

Would you drive a high-performance car with four flat tires? Excellent writing complements innovative design. Whether you need creative brochure text or website advertising copy, I can provide a message that supports your investment. Take a look at some of my copywriting projects below. Each contains detailed summaries and samples of my work. Don't be afraid to contact me with questions or to request a quote.
 
     
 
 
 
 

WaterGeek.com
An online dealer in water sports products, services, and advice, WaterGeek.com required product descriptions to be written for their entire inventory.

This project also included the creation of marketing-driven pages throughout the website, along with the crafting of promotional taglines, guidelines for e-mail communications, and magazine ad copy.

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Joomp.com
Branded by the merger of the words "Jump" and "Hoop," Joomp.com sells a product line of recreational, trampoline-based sports products.

In-depth marketing copy was written for each item, emphasizing a thrilling and extreme sports experience. Additional marketing materials were written to piggyback on the parent company's promotional efforts.

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AARPSmallBiz.com
Built by The Hartford Financial Services Group to market small business products to AARP's over 35 million members, AARPSmallBiz.com featured articles, interactive tools, and special promotional deals.

I authored short updates and informational pieces, in addition to writing a biweekly e-mail newsletter that highlighted new features and encouraged members to apply for a free insurance quote.

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PhantomRanch.org
As a year-round camping and retreat facility, Phantom Ranch sought to communicate with campers, alumni, and supporters through the Internet.

I provided written content including news updates, facility information, program descriptions, and recruiting materials. To drive weekly traffic to the website, an e-mail newsletter was produced and mailed to a large subscriber base. Marketing copy was also crafted for print-based summer camp brochures.

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David-Talbot.com
To advertise his website, independent mortgage broker David Talbot mailed a promotional postcard to his existing client base.

Working with a graphic designer, I wrote copy that encouraged participation in a contest for free movie tickets via David-Talbot.com. The campaign utilized a short list of rhyming words, highlighted to catch the reader's attention.

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eCorSolutions.com
By providing tools to assist medical patients in the management of chronic diseases, eCorSolutions.com created a lifeline of medical advice with an emphasis on preventive maintenance.

I authored a weekly e-mail newsletter that incorporated questions from patients about their conditions, recommendations by medical professionals, and feedback from peers shared via interactive discussion forums.

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TrailResources.com
The call to outdoor adventure prompted the creation of TrailResources.com, a comprehensive source for recreational biking, hiking, and outdoor products.

Working within layout guidelines established by a graphics designer, I crafted site copy to reflect the personalized business approach that the founders wanted to portray. In addition, I provided marketing taglines used in various media promotions.

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MachineTools.com
Launched as a marketplace for the metalworking industry, MachineTools.com wanted to integrate an online directory of industrial products with content and interactive elements.

I authored four weekly e-mail newsletters featuring original content, news from industry sources, and discussion excerpts from the client's message boards. This communications vehicle connected buyers and sellers via a cost-effective exchange.

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ChefTalk.com
Built as a community-driven destination for both professional chefs and food enthusiasts, ChefTalk.com featured a thriving monthly e-mail newsletter.

To prompt transactions in their online store, as well as promote the patronage of site advertisers, I wrote content that intertwined cooking information, highlighted articles, and featured discussions with a soft-sell commerce approach.

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BiznessBriefs.com
BiznessBriefs.com was a promotional website that marketed subscriptions to Bizness Briefs, a quarterly newsletter targeted at busy executives. Delivered to paid subscribers, this printed publication offered Cliffs Notes-like summaries from popular business books.

The client asked me to provide promotional copy for this virtual brochure, additionally highlighting the periodical's branded "Z" icon in all website content.

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