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A picture worth a thousand words still requires
words to explain. No matter the medium, good writing conveys
the message. That's where I come in. With over seven years
of experience creating online and print marketing content,
my skills will help you motivate others to take action.
Would you drive a high-performance car with four flat tires?
Excellent writing complements innovative design. Whether you
need creative brochure text or website advertising copy, I
can provide a message that supports your investment. Take
a look at some of my copywriting projects below. Each contains
detailed summaries and samples of my work. Don't be afraid
to contact me with questions or
to request a quote. |
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WaterGeek.com
An online dealer in water sports
products, services, and advice, WaterGeek.com required
product descriptions to be written for their entire
inventory.
This project also included the
creation of marketing-driven pages throughout the
website, along with the crafting of promotional taglines,
guidelines for e-mail communications, and magazine
ad copy.
Read more
>>
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Joomp.com
Branded by the merger of the words
"Jump" and "Hoop," Joomp.com sells a product line
of recreational, trampoline-based sports products.
In-depth marketing copy was written
for each item, emphasizing a thrilling and extreme
sports experience. Additional marketing materials
were written to piggyback on the parent company's
promotional efforts.
Read more >>
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AARPSmallBiz.com
Built by The Hartford Financial
Services Group to market small business products to
AARP's over 35 million members, AARPSmallBiz.com featured
articles, interactive tools, and special promotional
deals.
I authored short updates and informational
pieces, in addition to writing a biweekly e-mail newsletter
that highlighted new features and encouraged members
to apply for a free insurance quote.
Read more
>>
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PhantomRanch.org
As a year-round camping and retreat
facility, Phantom Ranch sought to communicate with
campers, alumni, and supporters through the Internet.
I provided written content including
news updates, facility information, program descriptions,
and recruiting materials. To drive weekly traffic
to the website, an e-mail newsletter was produced
and mailed to a large subscriber base. Marketing copy
was also crafted for print-based summer camp brochures.
Read more
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David-Talbot.com
To advertise his website, independent
mortgage broker David Talbot mailed a promotional
postcard to his existing client base.
Working with a graphic designer,
I wrote copy that encouraged participation in a contest
for free movie tickets via David-Talbot.com. The campaign
utilized a short list of rhyming words, highlighted
to catch the reader's attention.
Read more
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eCorSolutions.com
By providing tools to assist medical
patients in the management of chronic diseases, eCorSolutions.com
created a lifeline of medical advice with an emphasis
on preventive maintenance.
I authored a weekly e-mail newsletter
that incorporated questions from patients about their
conditions, recommendations by medical professionals,
and feedback from peers shared via interactive discussion
forums.
Read
more >>
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TrailResources.com
The call to outdoor adventure prompted
the creation of TrailResources.com, a comprehensive
source for recreational biking, hiking, and outdoor
products.
Working within layout guidelines
established by a graphics designer, I crafted site
copy to reflect the personalized business approach
that the founders wanted to portray. In addition,
I provided marketing taglines used in various media
promotions.
Read
more >>
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MachineTools.com
Launched as a marketplace for the
metalworking industry, MachineTools.com wanted to
integrate an online directory of industrial products
with content and interactive elements.
I authored four weekly e-mail
newsletters featuring original content, news from
industry sources, and discussion excerpts from the
client's message boards. This communications vehicle
connected buyers and sellers via a cost-effective
exchange.
Read more
>>
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ChefTalk.com
Built as a community-driven destination
for both professional chefs and food enthusiasts,
ChefTalk.com featured a thriving monthly e-mail newsletter.
To prompt transactions in their
online store, as well as promote the patronage of
site advertisers, I wrote content that intertwined
cooking information, highlighted articles, and featured
discussions with a soft-sell commerce approach.
Read more
>>
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BiznessBriefs.com
BiznessBriefs.com was a promotional
website that marketed subscriptions to Bizness
Briefs, a quarterly newsletter targeted at busy
executives. Delivered to paid subscribers, this printed
publication offered Cliffs Notes-like summaries
from popular business books.
The client asked me to provide
promotional copy for this virtual brochure, additionally
highlighting the periodical's branded "Z" icon in
all website content.
Read
more >>
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