To promote his recently launched website, mortgage broker
David Talbot sought to create a postcard announcement for
his existing clients. Working with a graphic designer, I
wrote copy for this mailing intended to drive traffic to
David-Talbot.com.
Highly
visible contest promotion
Copy for printed postcard
Advertising Copywriting As a part of
this campaign, the copy encouraged clients to sign
up for a chance to win free movie tickets each month.
The challenge was to clearly convey both the website
announcement and the movie ticket promotion in a small
amount of space.
Distinctive Solution The solution
I created involved a short list of rhyming words,
highlighted to catch the reader's attention. Upon
closer viewing the reader became aware that these
words and the bulleted letters that preceded them
were actually part of larger sentences explaining
the contest. The client was extremely pleased with
the brevity and effect of the overall message.
