Launched as a marketplace for the metalworking industry,
MachineTools.com integrated an online directory of industrial
products with content and interactive elements. The largest
challenge in this task was bringing together buyers and
sellers into an environment that was cost-effective for
all parties.
Catering
to specialized marketplace
Current
event-oriented conversation
Weekly
product-focused e-mail digests
Newsletter Authoring The client contracted
me to author four unique e-mail newsletters sent out
weekly to more than 5,000 subscribers over a one year
period. Each newsletter contained original content,
as well as news from industry sources and discussion
excerpts from MachineTools.com's message boards. This
communications vehicle prompted clickthroughs to the
website's commerce and community-driven sections,
attracting 100,000 monthly visitors on average.
Growth of Online Discussions I was also tasked
with growing and moderating the online community that
populated the message boards on MachineTools.com.
This involved facilitating discussions around industry
issues and prompting follow-up from the participants.
On behalf of the client, I also attended industry
trade shows to recruit experts to join the community
and answer questions. Upon the launch of this successful
community, competing websites introduced similar elements
to their offerings.
