news and updates
When a person
was diagnosed with a chronic condition, such as heart
failure, asthma, diabetes, or coronary artery disease,
qualifying insurance providers would enroll the patient
in various CorSolutions programs to help them live
with the condition. Part of the curriculum involved
nurses talking with a patient over the phone, sharing
educational information and answering questions over
a scheduled time period. Additional help was offered
to the user through an online learning tool.
Private Community Moderation
created a repository of frequently asked questions,
while providing interactive forums for patients to
share experiences with others in similar circumstances.
Physicians and registered nurses provided answers
to questions in this private community as well. I
was contracted to moderate and grow these online forums,
while at the same time offer a feedback mechanism
for the marketing staff of CorSolutions in regards
to their services.
To build the interactive section of the website, I
created contests and events that prompted patients
to share their situational knowledge. At the same
time, I established competitions among the CorSolutions
nursing call centers to engage their participation
in these online discussions. These efforts helped
provide prompt, authoritative responses to patients'
questions, which in turn, improved overall retention
for those enrolled in preventative medical programs.
I was also entrusted with writing a weekly e-mail
newsletter that incorporated content from various
medical sources as well as patient interactions from
the eCorSolutions.com community. Questions from patients
about their conditions, recommendations by the nursing
staff, or healthy living resources such as recipes
were often included. The newsletters also capitalized
on calendar events such as National Heart Disease
Month or healthy holiday eating. This timeliness created
relevance and greatly enhanced website traffic upon
Finally, I was asked to provide recommendations for
user experience improvements over the entire website.
This involved an analysis of navigation, organization
of information, and overall look-and-feel. These strategic
observations were used to refine the website design.