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To promote his recently launched website, mortgage broker David Talbot sought to create a postcard announcement for his existing clients. Working with a graphic designer, I wrote copy for this mailing intended to drive traffic to David-Talbot.com.

Highly visible contest promotion
Copy for printed postcard

Advertising Copywriting
As a part of this campaign, the copy encouraged clients to sign up for a chance to win free movie tickets each month. The challenge was to clearly convey both the website announcement and the movie ticket promotion in a small amount of space.

Distinctive Solution
The solution I created involved a short list of rhyming words, highlighted to catch the reader's attention. Upon closer viewing the reader became aware that these words and the bulleted letters that preceded them were actually part of larger sentences explaining the contest. The client was extremely pleased with the brevity and effect of the overall message.