Standout Branding
Having previously hired a designer to create a website template, the client asked me to provide promotional copy for this virtual brochure. Domain name availability prompted the altered spelling of the word "business" as "bizness" in the online identity. With this limitation, the challenge was to highlight the change in spelling in such a way that the visitor would remember the brand. I chose to capitalize the letter "Z" in all website content, with the designer providing additional visual emphasis.