The call to outdoor adventure prompted the creation of
TrailResources.com, a comprehensive source for recreational
biking, hiking, and outdoor products. Initially launched
as an online business that featured trail maps for cycling,
the scope expanded to include other outdoor activities.
Focus
on effective marketing copy
Vendor Selection This client
requested help in finding an e-commerce platform that
fit their website launch budget. After various options
were presented, a turnkey solution was found through
the use of Yahoo! Stores.
Friendly
Content Working within layout guidelines
established by a graphics designer, I crafted site
copy to reflect the personalized business approach
that the founders wanted to portray.
Strategic Planning TrailResources.com also needed
assistance in marketing their venture, thus I contributed
the tagline "Your guide to outdoor adventure" to be
used in various media promotions. In addition, strategy
was provided for both website launch as well as general
site usability. Other content created for this project
included search engine descriptions, meta tag data,
and the initial population of all customer-facing
pages.
