Mapping out a vast array of land surveying resources was
the goal of SurveyorCentral.com, a portal that combined
industry information, product sales, and discussion about
career issues. Owned by a large topographic software firm,
this ambitious website intended to cover all aspects of
the land surveying industry via a single online destination.
Recognition
of customer base
Interaction
with industry experts
Forming Connections SurveyorCentral.com
contracted me for one year to implement and moderate
the online community that populated their discussion
forums. Given the subject matter, this was especially
challenging as surveyors spent most of their time
outdoors, away from Internet-connected technology.
Answers With Authority Working with
the client, I implemented various marketing initiatives
to offer rewards for participation on the website.
To provide authoritative answers to user questions,
I recruited industry experts to handle a wide range
of topics, including surveying trends, technical issues,
training programs, and the latest products.
Improving
The Experience
Finally, I worked with the staff of SurveyorCentral.com
to improve overall user interface and experience issues.
The success of these practices improved website traffic
and increased transaction rate.
