My primary focus
was the creation of over 500 pages of site content
to provide information about the camp's year-round
facilities and programs. One staple of the client's
Internet destination included weekly news updates,
which I was contracted to compose over a three-year
period. These helped camp enthusiasts stay informed
regarding events, needs, and support requests. To
drive weekly traffic to the website, an e-mail newsletter
was produced and mailed to a large subscriber base.
I managed a team of eight staff members to maintain
these content items.
In order to
comply with federal law revisions, I implemented a
precautions to protect the personal information of
those using PhantomRanch.org. Special attention was
given to shield children from online predators in
accordance with the Children's Online Privacy and
Protection Act (COPPA).
With the client's
tendency to draw volunteer staff solely from the Midwest,
I produced online recruiting materials that attracted
volunteers from other regions, including the East
Coast and the Rockies. Through this initiative, the
client's short-term staffing expenditures were reduced
by 50 percent thanks to the decreased need for recruiting
elements were implemented with the addition of The
Campfire Discussion Forums, an asynchronous collection
of message boards that allowed campers to communicate
with each other after their Phantom Ranch experience
had concluded. I also moderated live chat events with
session speakers, providing the client with an unparalleled
avenue for follow-up and feedback.
Promotional Print Material
promotional services to the print medium, the client
requested my help in producing the organization's
first full-color summer camp brochure to reflect the
design and writing style used on their website. Working
with their design team, I authored original copy that
integrated references to PhantomRanch.org. Parents
and supporters positively received the unified style
of these publications.
I managed a yearly developmental calendar that coordinated
upgrades and enhancements for the website. I also
explored third-party software and hardware solutions
for the client, making recommendations accordingly.